Ulta Beauty Becca BFF Collection Launch


Ulta Beauty wanted to have a successful “here first” launch with Becca Cosmetics, Khloe Kardashian and Malika Haqq for the Limited Edition Becca BFFs Collection launch. Our digital team was tasked with creating a cohesive campaign of advertisement banners. The start was to create a buzz to drive sales for Ulta Beauty as the first retailer to carry the Limited Edition BFFs Collection.


The campaign was a collective effort of the Ulta Beauty teams working closely with the Becca Cosmetics and the Kardashian & Haqq teams their launch was to go off with a bang, allowing the Becca BFFs Collection launch to be successful, by standing out from the crowd with digital efforts to drive sales through Ulta retailers across the country.  


We designed an effective digital campaign for click-through banners to drive sales and create a social buzz with their buyers.  


The buzz was endless on social media. Ulta Beauty was the first to drive the vehicle for this amazing Limited Edition Becca BFFs Collection launch. It launched December 22nd right at the peak of the holiday, driving more sales for Ulta and Collection. 

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