Movies are made to be entertaining. They are funny, dramatic, and mesmerizing. I am a huge fan of movies especially movies that teach you something. I recently saw the movie “The Founder” directed by John Lee Hancock and written by Robert D. Siegel. It is about Ray Croc the founder of McDonalds played by Michael Keaton. I am not going to tell the entire movie because I think that you should learn for yourself, these are some things that I’ve taken away from the movie that has helped me develop my business this year. I hope that these will help you to develop your business.
Here are the 3 things I’ve taken from the movie:
1. Business is about systems
There is a process of things in your business. In the movie the the McDonald’s brothers came up with a system to quickly produce burgers and fries. It was almost like a dance they had down. It is the same in business. There is a process of things that makes your business function to make your business flow. In my business I have learned how to automate my system. The system of business is critical if your are trying to scale your business. So for me I have automated my calendar, my inbox as well as my social media. This is something that has taken at least 5-hours our more off of my plate weekly. Opening me up to connecting better with my clients.
It when you take a look at your system figure out the things that you can take off of your plate that can be automated. Some things that can help you create a seamless system that will make your life a whole lot easier. I’ve found that cutting the fat out of your business will make the process worth it. Think about the reason you got into business, for me it was to have more time with my loved ones. So freeing up some time in your life will be well worth it in the long run.
2. It’s all about the brand
Branding is the glue that holds things together. This is how new and existing clients get to know who you are. In the movie Ray Croc’s charter played by Michael Keaton made it a point to stay on brand. The issue was when the franchisees came on board they kept trying to change the dynamic of the brand. He focused on making sure the brand stayed the way that it was in order to maintain consistency across the country. Now when people see the golden arches they know exactly what they are getting.
This should hold true in your business. Your brand is important. It should be something that is maintained and stay consistent. Ask yourself these questions:
- Who are you?
- What are the benefits of working with your company?
- Why would anyone want to work with your company?
- When is the best time to work with you?
- How can people learn from you?
These questions are to help you stay on brand. When you figure this out then it would be easier to stay consistent with your brand so that people can know what your company is all about.
3. Put it in writing
This is really something that stuck with me the most. Ray Croc’s character was not a man of his verbal word. He shook hands on something with the McDonald’s brothers only for them to never see another dime again. Which brings me to my point. Always get it in writing. This is why contracts are so important. Some people do not hold up their end of the bargain, so be sure to get the contacts in place so that it will hold up in the court of law. A handshake is great, but a signed contract and a handshake is even better.